The Emerging World of Vlogging

The term “vlog” is usually described simply as a blog that contains video material. However there is a lot more to it than just that, thanks to YouTube. 

Popular YouTube creators often take up “vlogging” as a way to video log their every day lives and publish them onto YouTube. There are a plethora of vloggers in every genre from humor, beauty, video games, travel, day in the life and more. People can turn on their camera and talk about anything that they are personally interest in with hopes that it will gain views, likes and overall interest. Many of the Top YouTube Vloggers use comedy skits and pop culture parodies to gain views and subscribers. The top vloggers have 1-2 million subscribers who loyally watch videos as soon as they pop up in their subscriptions list. Not only are these popular YouTube stars gaining fame, they are also gaining a salary. YouTube vlogs are no longer simply hobbies or diversions, though many people began that way. If you are serious about creating and marketing high-quality video posts for your small business on a regular basis, then you could start making money from the ads Google places on your videos. Building your vlog’s reputation and viewership to the level where you are making serious money from Google’s revenue sharing will take time. Starting down this path, however, is as simple as creating a Google account for your YouTube vlog, creating an AdSense account to handle your payments and uploading your first vlog post to YouTube.  


Beauty vlogs are attracting around 1 million views per month with their wide array of product placements and tutorials. The most successful British beauty vloggers are basically little industries in themselves. There is the Pixiwoo channel that has make-up artists Sam and Nic Chapman, who have more than 200m views on YouTube, then their protegée Tanya Burr, a 24 years old with almost 2m YouTube subscribers, and Zoella or Zoe Sugg, 24, with 4.3m subscribers.

These comedy skit and beauty tip videos alike all started out with people truly passionate about what they love to do or enjoy as a hobby. They were able to turn a fun side hobby into a full time job. I say, why not take some of that passion and drive and plug it into an integrated marketing communications plan for a business? Video is the place to be seen, so it seems ideal to gain a following from a vlog-like YouTube channel to highlight your company, product or event. We may not all be fortunate to talk into a camera all day about things we love, but we can take that pattern and turn it into an executable marketing plan. 


Makeup and the Media

I love makeup. I realize I am stereotyping myself instantly but there is something relaxing and fun about buying new makeup for me that I cannot fully explain. When I walk into a Sephora or Ulta store I am immediately transported into a better mood than before.

Now that I have bored all the non-makeup people reading this, I’ll explain how makeup is adding its own flair into the changing world of media. Sephora is known worldwide as being one of the top makeup retailers and in addition to carrying a wide variety of makeup, perfumes and skincare products, Sephora also developed “Science of Sephora.” This program ensures that the Sephora team is skilled to identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora’s diverse clientele. Sephora recently developed the Color IQ system to match customers to their perfect foundation shade. The system works by having a trained associate hold an iPhone-sized gadget up to your cheek, under-eye area and forehead while it takes snapshots of your skintone. About a minute later, it’s matched you with all the possible options in the store; after explaining what you’re looking for, the associate helps you test out a few of them, then emails you the rest with your Color IQ Number for future reference.

Soon, this technology will be applied to more than just foundation as the plan is to expand this technology’s capabilities for other uses in the color world, like lipstick and blush shades. You can also try their handy online tool version on their website to test out a sample of the technology.


Although I haven’t yet tried out this technology, I am planning on doing so during m next Sephora trip, all in the name of testing out emerging trends, right?

Let me know if you’ve tried out this system!

Cartwheel Into Savings With #Target

No matter what I do, I cannot quit on Target for my shopping needs, but especially for the items I do not even need. There is something so attractive about that giant red target logo that just screams, “come on in!” every time I drive by the store. Once I got in the habit of regularly shopping at the discounted retail store, I realized that maybe it would be in my best interest to look into coupons, that’s when a friend told me about the Cartwheel app. Cartwheel is an app that keeps track of weekly specials and coupon deals that are displayed to account users. According to Target’s website, you can sign up through email or your Facebook account and you will need a smartphone to redeem savings in stores although you can bring a printed barcode with you in lieu of a smartphone. Target has partnered with Facebook in hopes that you will spread the word on these deals through Facebook. Each time you select a Cartwheel offer, it appears on the Facebook newsfeed so other friends can see it. You do have the option to adjust your privacy settings if you do not wish to show this information. The app then allows users to see all coupons offered in all sections of the store, broken down into category. It allows you to choose up to 11 items that offer a coupon barcode to add into your Cartwheel. Once you are satisfied with what you are buying, or have reached 11 items, you make a Cartwheel that creates one barcode containing the codes for each individual item in one. 


You can use this app’s website version or, as I prefer to do, use it from your mobile device while shopping through the store at the same time. It makes my life paperless and simplified. The one issue I have found personally is that my local Target is a dead zone for Verizon customers somehow. Every time I shop in that particular store, I can never get a call or text out, let alone get my Internet to work properly. This obviously causes issues when I want to add last minute items into my Cartwheel to achieve discounts at check out. In order to keep ahead with emerging media, I do think that my local Target needs to adjust this problem, should it continue to cause disturbances to their customer’s shopping experience. 


Does anyone else think that in a few more years it will be impossible to be anywhere that doesn’t offer good cell phone service? 

Traveling Through Apps

I just booked a very last-minute trip to Greece this summer to get back to my roots and escape for awhile. You may ask:



I’m actually 75% Greek but my father’s parents are both from the gorgeous greek islands. My grandmother came to this country when she was about 14, without knowing any English and today at 81 she owns an iPad mini and actively updates her Facebook page. How’s that for an emerging media?

But I digress… From the anticipation of this trip, it occurred to me this will be my first international trip having a smart phone and that I needed to figure out what is popular and necessary to download for travel apps.

A May 2012 Nielsen study, “Courting Today’s Mobile Consumer,” showed that in the US, travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).



Travelers are using their phones to do more than simply complete an on-the-go booking. US travelers were often using their smartphones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel. This is the kind of app that I could see myself using, especially when I am on my own in Athens. At the top of the “must have apps” for travel, is the classic Google Maps app which has helped me on foot in San Francisco when I found myself wandering into a not-so-great part of town while out exploring on my own. The problem is that Google Maps takes up a lot of data fees, so I also found the City Maps 2Go Offline Map that provides pre-downloaded city maps which don’t require any Wi-Fi or roaming data once you’re at your destination. Lastly, I want to try like the “Converted” app which is an ultimate all-in-one conversion app.


What #TravelApps do you prefer? Let me know!